About Korea travel blog that helps international readers explore real Korea beyond tourist spots.
About this blog
Explore Korea Beyond the Surface
A warm guide to understanding Korea
“Once you feel that side of Korea — behind that quiet expression, there is often a warm heart — you may even find yourself wanting to stay longer.”
Written by a Korean, for the world
The story
About Korea Travel Blog: Why This Blog Exists
At first, people in Korea may sometimes seem busy or indifferent. But behind that quiet expression, there is often a warm heart and a deep sense of care.
This blog was created to help international readers understand Korea more deeply and experience the country in a more meaningful way. Not just famous tourist spots — but Korea as it truly is.
What you’ll find
Practical, thoughtful guides
Here you will find easy-to-understand guides about Korean travel, food, culture, local places, and everyday life — including the local places loved by Koreans but not always known to international visitors.
Whether you’re planning your first trip to Seoul, curious about Korean culture, or looking for a friendly guide to everyday life, this blog is here for you.
The “Ppalli Ppalli” Culture
Many people know Korea for its ppalli ppalli culture — doing things quickly. Because of this fast-moving culture, Koreans are very sensitive to new trends. They quickly accept new ideas and often recreate them in fresh, creative ways. In today’s social media era, Korea continues to change quickly — cafes, food, streets, landscapes, and cultural spaces are often designed to be beautiful, memorable, and photo-worthy. That is one reason Korea feels like a country where something new is always happening.
This About Korea travel blog is designed for international readers who want practical local tips, cultural context, and real travel advice before visiting Korea.
As an About Korea travel blog, What in Seoul Korea focuses on everyday details that many ordinary travel guides often miss.
Four seasons
Korea Through Every Season
Spring in Korea
봄
Spring in Korea is known for cherry blossoms, flower festivals, soft weather, and romantic walking streets across Seoul and local regions.
Summer in Korea
여름
Summer in Korea brings beaches, green mountains, night markets, cold desserts, and lively travel spots where locals escape the heat.
Autumn in Korea
가을
Autumn in Korea is famous for colorful foliage, mountain views, clear skies, palace walks, and golden landscapes loved by Korean travelers.
Winter in Korea
겨울
Winter in Korea offers snow scenes, ski resorts, ice festivals, warm street food, cozy cafes, and seasonal travel moments full of atmosphere.
Content themes
What You Can Find Here
Ready to explore Korea with confidence?
Whether you are preparing for your first trip to Seoul, curious about Korean culture, or looking for a friendly guide to everyday life in Korea — What in Seoul Korea is here to help you explore Korea with more confidence, warmth, and enjoyment.
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Seasons of content
10+
Content categories covered
∞
Sides of Korea to discover